The popular opinion is that Fashion is expensive! Well it shouldn’t have to be. Whenever we hear designer wear, we immediately check the price before trying the dress. That’s appalling! The whole reason behind shopping from designer boutiques and brands is because they create designs that we would love to have and can’t make on our own. Being fashionable doesn’t mean wearing expensive clothing, it just means you know what to wear and how to wear it. Yes we have a lot of fashion designers who sell elaborate and exclusive wedding wear that is expensive but we aren’t attending weddings all the time!
It’s okay to splurge a little during the wedding season but otherwise for casual events and office parties, you don’t necessarily need a designer lehenga! There are a lot of fashion brands that have a beautiful collection of contemporary, casual, ethnic wear and everyday wear that is super affordable. You can own something designer while also not burning a hole in your pocket! Accessible fashion is what we are looking at and we have a lot of Indian designers who have both pret and couture lines to make it attainable to everybody.
Like we said, there are loads of good & affordable designer brands out there but some of the brands really stood out. We are going to list some affordable designer brands based on their collection, variety, purpose and uniqueness. Some of them are slightly more expensive than the others but there are options for every budget. So take your pick!
House of Masaba
Designer Masaba Gupta (1) is known for her quirky prints, comfortable silhouettes and vibrant colour palette. Her brand, House of Masaba has a varied collection with different categories that range from resort wear to Indian wear. Infact, designer Masaba Gupta was one of the first few designers to introduce unconventional prints and motifs in shocking colours, which are the brand’s signature style. These quirky outfits are fuss free, comfortable to wear and can be worn for multiple occasions when styled right. You can also find beauty products, accessories, swimwear, fashion jewellery & menswear designed by Masaba Gupta in collaboration with different brands from various segments that have her signature prints and bold colours. The price range of all these products are fairly affordable and if you’re someone who loves flaunting experimental fashion then House of Masaba is the right choice for you.
Chhapa is for people who love minimalism! They work with block prints that are exclusively designed in the brands signature motifs. Their colour palette is a soothing collection of pastels with prints that are inspired by basic things that we see in our everyday lives. They use sustainable and hand-woven fabrics to create those beautiful collections that boast of sarees, kidswear, casual wear, leisure wear and even accessories like bags, belts and pouches. This kind of clothing is perfect for the summers with comfortable fabrics and calming colours to choose from.
Saaki is a fashion brand by the well-known actress, Samantha Akkineni. She set out to explore the field of fashion and apparel and created a brand that reflects her style that is inspired by our modern way of living and rich culture. Saaki has a wide range of contemporary ethnic wear, western wear and fusion wear collections. Apart from these, there are exclusive themed collections which are a combination of different styles and silhouettes. The fits are clean with chic patterns and floral prints that are spread over a palette of earthy and vibrant tones. They have an outfit for every occasion right from fancy festive wear to smart office outfits.
Suta is a designer brand that became known for their beautiful sarees. Their sarees are hand woven by weavers in West Bengal and are made into themed collections. They play around with different handloom fabrics and work with various dyes, embroidery, hand painting and printing techniques. Each Suta saree is unique in itself with motifs inspired from nature. These sarees are reasonably priced and are available in different kinds of fabrics. They also have accessories like scrunches, scarves, petticoats, masks and many more.
Okhai is a designer brand that offers handcrafted apparel and lifestyles articles made by local artisans from all over the country. They have a wide range of products in womenswear, menswear, home décor and accessories that have been crafted by rural artisans. Their products are also reasonably priced and promote different forms of arts and crafts from all over India through their work. Okhai products are crafted from different handloom fabrics and have motifs inspired by the Indian culture. They use various forms of art, mirror work, patch work and embroidery to create their much loved products.
There are many designer brands, some upcoming and some already existing, that have collections and designs being created while keeping in mind the current understanding of fashion. So yes, we have a lot more affordable designer brands to shop from now!