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From Hamstech to Paris: Althea Krishna

Althea Krishna

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Success gets to you when you decide that your dreams are bigger than your excuses! Yes, it’s the hard work that gets you to the place you always wanted to be.

Same is with Althea Krishna, a Hyderabad-fashion designer, who dreamt of showcasing her fashion taste one day on the ramps of the international fashion hub, PARIS!

Selling clothes under her name, Althea Krishna has carved a niche for herself in the fashion industry. Active as a mainstream fashion designer since 2012, she has stirred the ramp with some amazing work.

Her love for fusion, contemporary and bridal wear can be seen in most of her designs. She is known to use Indian embroidery that takes leverage from works like Gota, Mirror, Zardosi, Bead and Thread work.

Her finesse comes from her detailed understanding of using high quality materials that are weaved into particular fashion colours and intricate designs to bring the best out of anyone wearing her creations.

She is known to come up with some timeless fashion for pret, bridal wear and couture.

Althea Krishna is an alumnus of Hyderabad’s well-known fashion designing institute, Hamstech. She joined the institute in 2012 and in 2014 she participated in their Calantha fashion show showcasing her “Sautali Nach” Collection for which she won the Jury Award.

 

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She says,“I think Calantha is a very good platform to develop confidence, management skills and a good learning experience for business in the field of fashion, and yes, I participated in the 2014 Calantha and also won the jury award for the Sautali Nach Collection. It was a great learning experience and it taught me how a collection needs to be created and presented on the ramp”.

Moving ahead, she also won the best designer award in the Mysore Fashion Week.

Althea Krishna under 6Degree, a fashion talent and tech platform showcased her “Brazaleta” collection for the 2nd edition of Braun India Fashion Week, London.

 

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The effervescent collection that grabbed the eyeballs on the ramp is inspired by the poem “Bangle Sellers” written by Sarojini Naidu, also popularly known as the Nightingale of India.

The collection is an attempt by Althea to exemplify the vibrant colours of the bangles on a fabric which is known to enhance feminine beauty. Flared lehengas combined with off-shoulder blouses andjackets featured zardosi hand-embellishments which turned out to be a big hit among the audience.

She was quoted saying, “It is a dream come true for me to showcase my creations at the prestigious India Fashion Week London. It has also given me an opportunity to connect with the global buyers and fashionistas, and that has made me feel a lot more confident about mydesigns”.

In February 2017 Althea Krishna launched a new collection at Lakme Fashion Week India S|R 2017, held in Mumbai. The collection is an artistic ode to demonetization and features prints of old 500 and 1000 rupee notes combined with the fresh colours of the newly introduced currency.
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The vintage style collection has a touch of traditional Indian roots and bold cuts. Suitable forall age groups, the collection is made using 60% organic cotton weft and 40% Tussar silk warp.

Althea said, “I want to gift a piece from my collection to our Prime Minister Narendra Modi”.

With hard work Althea Krishna has laid a path of success as she soon plans to go for “Paris Fashion Week” as well as “Cannes film festival” in April 2017.

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