All beauty products have specific formulations, be it a face wash that you use every morning or the night serum you use before going to bed. People naturally gravitate towards products depending on their skin type & its concerns and overlook the ingredients as long as the product claims to work for their skin type. So what does clean beauty mean? Clean beauty doesn’t have a strict definition as such. Products that have zero toxins like parabens, sulphates, phthalates and so on come under this category. Even makeup artists check the ingredients before applying any item to their clients’ faces to avoid damaging the skin.
Clean beauty brands use a mix of good chemical ingredients and natural extracts to create a product that delivers desirable results. Some brands prefer to stick to ayurvedic formulations that have naturally derived ingredients. Some brands even go the extra mile and sell their products in sustainable packaging, which is a green measure and can also be one of the attributes of clean beauty. We need to understand that not all chemically formulated beauty products are bad. Products that have Salicylic acid, Glycolic acid, Zinc, Ascorbic acids, retinols and many such ingredients actually work wonders for some most common skincare issues.
New beauty brands are popping up every other day and have really exciting brand stories and visions. You may be a little skeptical before trying out any new brands just because they may irritate your skin and cause breakouts. It’s a very natural concern, that’s when reading labels becomes really important. Look for brands that give out their complete ingredients lists instead of just key ingredients. Most of the hidden toxins like certain fragrances or soap bases won’t be on the list and they may be the ones causing your skin to get irritated, especially people with sensitive skin may get rashes easily.
We did some research, tried a few brands ourselves and made a list of clean beauty brands available in the country that give amazing results upon consistent usage and stick to the promises they made.
Plum is a vegan, cruelty-free, toxin free and green beauty brand. They have different products with different sets of ingredients that work for a lot of our skin concerns. At Plum, they use plant based active ingredients that work wonders when it comes to skincare. They even have their own R&D facility which helps them in formulating chemically active ingredients that benefit the skin when used consistently. Like we said, not all chemicals are bad! Plum is also doing their part towards saving animals by sourcing ingredients and other necessary items through PETA approved vendors. This beauty brand also offers recyclable packaging, which is an amazing initiative to promote sustainable beauty.
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Soul tree is an organic brand based in India that is also cruelty free and 100% vegetarian. Their products have no synthetic fragrance and are SLES/SLS free, paraben free and with sustainably sourced ingredients. Their botanicals are organically sourced and free from chemical pesticides. The active botanical extracts used in their products are made exclusively in-house as per true Ayurvedic traditions. All Soul tree products use traditional Ayurvedic formulas and consciously sourced natural and organic ingredients. Soul tree has some really effective serums and hair care products that you can buy from online retailers and even major stores in the country!
DOT & KEY
Dot and key is a dermatologically tested brand with natural botanicals and zero nasty chemicals. This is also a brand that is against animal-cruelty. Their nature friendly formulations ensure that their active ingredients are as skin friendly as possible. They take special care while formulating their products and improve their composition based on reviews from their users. All of their products are clinically tested to ensure 100% skin safety. Dot and key uses as many natural ingredients as possible and maintains label transparency with the customers!
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Khadi Naturals has been in the beauty industry for a while now and their products are all natural and ayurvedic recipes. These products are manufactured under highly certified ayurvedic doctors and are made of herbal actives that are organically grown-pure plant extracts. Khadi Naturals brand is affiliated to the Khadi & Village Industries Commission of India with products that are authentic, hand-made & natural. The products are verified against harmful reactants with no animal testing. Khadi naturals has some effective face packs, body soaps, hair wash and many more that are made exclusively with herbal ingredients.
These are some of the many clean beauty brands that have gained popularity and are loved by beauty gurus. Try switching to any of the clean beauty brands as toxins have a long lasting effect on your health. Opt for conscious and clean beauty as these products are being used on a day-to-day basis. When you finally decide to make the switch, give your skin some time to heal and get used to these new formulations and trust me, your skin will love you for this.
All this information and more will be a part of the professional makeup courses offered by Hamstech. To achieve a flawless base for applying makeup of your choice, you need to maintain a good skin care routine. You can learn this and a lot more with the Makeup Artistry course from Hamstech. Come and work towards your glow with Hamstech’s Makeup Artistry course!