Widespread fashion presents a challenge for fashion marketers after a fashion design degree. Unlike other industries, the fashion industry is highly crowded and competitive, so in order to stand out in this field, your fashion marketing skills need to be fantastic.
So, how to stand out in the competition after a bachelor’s degree in fashion designing? We have put together a list of fashion marketing tips to become better and get the name as the most fashionably popular clothing brand.
Learning about Fashion Marketing tips after Fashion Design Degree Course is the crucial thing to stand out in the market. But to succeed in this field, you should have the right insight of fashion design knowledge. You can gain this with a bachelor’s degree in fashion designing. At Hamstech in Hyderabad, you can learn from professionals and stay ahead of the game.
With e-commerce fashion brands, companies aren’t just competing for foot traffic but for those late-night or early-morning online purchases too. So, let’s now peek in and see the fashion marketing tips after the fashion designing degree course.
Fashion Marketing Tips Fashion Designing Degree In India
- The most popular fashion brands have a consistent style, so it is better to keep your brand’s look consistent. For instance, the Ralph Lauren brand’s look has remained consistent with Navy blues, whites, reds. The brand releases fashion that is preppy and classic to keep its style and fashion marketing consistent after the fashion design degree.
- Fashion marketers after a bachelor’s degree in fashion designing usually hop on new trends or styles coming out. Besides these successful marketing strategies, never forget who the real stars are. Focus on your best sellers because they are deemed “best sellers” for a reason.
3. Invest in your website because it is vital to treat your website with the same love and care as your child. It might be a bit dramatic. But the look, feel and functionality of your website are so crucial because it acts as your brand’s virtual storefront. Ensure that your website looks completely eye-catchy and treat at all times with continuous updates, testing and keeping functional. It is just like you do for your window store, but here it is all online.
4. Remind about the shopping items in the carts for your shoppers. With so many distractions in a day, roughly 70% of online shoppers leave their shopping carts. So, as a fashion marketer, you are responsible to find some path and implement ways to remind these distractible shoppers of what is still in their cart. It might be an email campaign or social reminders. Set up a system to finish what customers have started!
5. Instil offers frequently, if your favourite brands are running a 50% off sale, try handing out free shipping or including a surprise gift. One doesn’t want to miss out on the opportunity of these special offers.
6. Being in the fashion industry after a fashion designing degree course, pairing shoes, clothing and accessories might feel natural to you. But, your audience does not have the same level of fashion ease, so create style guides to help your shoppers look their best. These are not only helpful but also will be great tools to use on your websites. Well-put-together style guides will definitely act worth the effort!
7. After a fashion designing degree in India, Fashion marketers who use video grow 49% faster than those who do not. So use video whenever possible and if you are not using video, then immediately start video marketing. Whether it might be modelling your best sellers or summer collection or a sneak-peek into new trends there are so several ways to use video in the world of fashion.
7. Try to show off sneak peeks in stories. Stories help you to reach your target audience and build a bond with your brand. What are the great ways to use the story feature on Instagram? – Sharing sneak peeks of new styles coming out there.
8. Use Google Display Ads to appear in relevant places. The Google Display Network (GDN) will display your ads on the websites, which are dependent on keywords, topics and site names. With this, you can target your audience where they like to spend time online.
9. Quality blog! Blogging is a super effective fashion marketing tool which is a great way to share information free and useful with your audience. Build your website’s SEO with a consistent and quality blog that leads to more free traffic. To keep your audience engaged, ensure publishing a blog calendar with high-quality content and stay connected with your audience to build brand loyalty.
If designing excites you and you would love to make your clothing, then join a fashion design course and give it a start. You will not just learn how to make garments but a lot of other fashion accessories too.
Also Read: SCOPE OF FASHION DESIGNING IN INDIA- CAREERS & OPPORTUNITIES!
And there is so much to learn to become a professional, it is important to choose the best college and a course. Hamstech, with its 29years experience in the field offers creative education, is known as one of the best fashion designing colleges in Hyderabad. With our well-curated fashion designing courses, learn to create stylish apparels like – crop-tops, jackets, skirts, anarkalis, lehengas, sarees and so much more. Our Fashion Design courses are perfect for beginners to improve their sketching, designing or stitching abilities. Also, with Hamstech Fashion Courses, you will get a chance to get interactive sessions and guidance with an industry celebrity mentor, Neeta Lulla.
So, why wait? Join Hamstech Fashion Design Courses for learning Fashion Designing to learn from professionals. Also, check out the Hamstech app to get details about our courses on the go! Get information about the curriculum, mentors and locate the nearest Hamstech campus all through our app. So, Download Now and get started!