If you ask any Indian of the 90s era what Tanishq is, you will certainly get the same answer – it’s a popular brand of diamond jewellery in India. Did you ever wonder how Tanishq and other top brands reached to that fame? How, many of them remain at the top position without taking a professional jewellery designing course? Well, it’s the strategies that help them become big.
Through this article, we aim to helpyou understand the tricks of branding your jewellery and create a unique experience for your customers. However, if you want to learn jewellery designing in Hyderabad before you adopt these strategies, visit Hamstech & learn this wonderful craft within 6 months.
Determine Your Product and its Unique Selling Proposition
Jewellery designing is a vast field with plenty of options. From gold to silver, metal to terracotta, you can have a jewellery business of any kind. In order to make an exception in this field, you need to determine your product and their USPs first. If you take a Jewellery Designing class, you will learn this as a part of your course.
By determining your product we don’t just mean selecting the type of jewellery you will sell. There’s more to it. A start-to-end plan of your product value, appeal and its method of creation are other key aspects you have to consider. While there is no harm in drawing inspiration from your competitors, ensure you do not replicate their ideas.
Create a Signature Style
Although regular ways of creating jewellery will make you a jewellery designer in Hyderabad, but certainly not a distinct one. If you want your jewellery design to become a statement by themselves and rank you ahead of your competitors, then create a signature statement. Choose an inspiring theme and ensure that your designs concur with your theme.
If you believe that working with a particular theme will end your freedom of being creative, then here are the alternatives:
- Incorporate a story; let your designs tell a tale.
- Let eminent personalities represent your brand.
- Gain a professional certificate from an Jewellery Designing institute and represent yourself as a certified jewellery designer.
Strive for Walk-ins: Build Customer Engagement & Interaction
Thanks to technology, people have adapted to online shopping. Whether it is gold jewellery or solitaires, brand trust is making it easy for people to shop for jewellery online. This can become challenging when you are new to the business and are keen to strive for store walk-ins. What you can ideally do is focus on customer interaction, engagement and nourishment of customer experience. Improve your staff, upgrade your technology and adhere to the simple rules of a customer-friendly business.