Hamstech Fashion Show 2017 was a gala that featured inimitable talent and designs of Hamstech’s fashion design students. They made yet another promising display of vision and skills that were sure to take them far in their careers in the fashion industry. Every collection that was awarded in the show had an edge of perfection […]

The success of Hamstech Fashion Show 2017 was scripted by the splendid display of admirable effort, talent and skill showcased by its fashion design students. Their collections that were presented on the ramp brought to the audience many flavours of fashion. They ranged from a celebration of Indigenous textile art to highly innovative designs for […]

Jeans is labelled as the most comfortable and coolest outfit of all times. It is highly impossible not to find a pair in anyone’s closet! Over the years, jeans have grown to become an item of clothing globally worn by people. It is donned by almost every person, men or women, be it labourers, cowboys/cowgirls, students, celebrities, professionals […]

Having a wardrobe full of casual wear only aggravates the need to have a good understanding of pairing them. It’s also wonderful to have clothes that can effortlessly transition from casuals to evening wear and vice-versa. Keeping versatile clothing always saves your day. With these simple fashion design tips, you can rock your look in […]

The fashion stores put up a good display for you, and practically entice you into trying the outfits. If you knew a thing or more about fashion marketing and fashion merchandising, you’d appreciate the store’s efforts. If you are new to it, here’s what you should know about some basic fashion marketing. Marketing is, in […]

Fashion favours no language or boundaries; it has created a world of its own. Over the years, the fashion industry has broadened its horizon only to become more global. There are many cities that have given great importance to fashion and hence, are hubs for the fashion world today. Though these cities feature diversity in […]

Creativity has no boundaries and so does education. Creative arts have always been a part of Indian culture, be it in the form of art, music, dance or fashion, and Indian artists have earned great repute and success overseas. This applies very much especially to fashion design. For the big chunk of population that loves […]

Gone are the days of boring mannequins displays in shop windows. Today, with the growing competition, many retailers have come up with innovative window displays ideas such as the use of neon lights, flashy colours, 3D installations, etc. The idea behind visual merchandising is to create visually appealing displays that lure customers to the store, […]

For garment manufacturers and fashion brands, riding the wave of a fashion life cycle time and again is an essential exercise. Creating trends, maintaining it and profiting from them is all a cyclic activity that keeps the fashion designers and marketers on their toes. The cyclic phenomenon of the rise and fall of a fashion […]