Fashion for every season with a reason. The reason is that every season is contained with some comforts and discomforts. Particular fashion for a particular season helps one to spend that season with a lot of comfort and style. Going a level up; comfort is not just a thing that one settles for, it’s about […]
What does your style statement say about you? Do your fashion accessories help you to be original or stay trendy? Has your fashion concept and practice been strikingly different? Fashion often walks a line between conformity and creativity, making its way to mainstream acceptance or categorised exclusivity. But when people can’t hold back their urge […]
“If you can’t tell where to draw a line, that line can’t take you far.” This is true with every profession. A professional can’t survive with just knowing his job unless he/she is serving machines. When it comes to picking professionals, a knowledgeable, happy and helpful candidate wins the vote. To create better professionals, like […]
Gone are the days of boring mannequins displays in shop windows. Today, with the growing competition, many retailers have come up with innovative window displays ideas such as the use of neon lights, flashy colours, 3D installations, etc. The idea behind visual merchandising is to create visually appealing displays that lure customers to the store, […]
For garment manufacturers and fashion brands, riding the wave of a fashion life cycle time and again is an essential exercise. Creating trends, maintaining it and profiting from them is all a cyclic activity that keeps the fashion designers and marketers on their toes. The cyclic phenomenon of the rise and fall of a fashion […]