You either sell garments or sell fashion. So if you are working with the ambition to do business in fashion, you must be aware that selling ideas in garments is a uniquely creative job unlike vending outfits in a textile shop. And since the aim is to sell, fashion entrepreneurship is a merger of smart […]

In the fashion designing process, every individual plays an influential role in creating fashion trends. Right from the designer and stylist to the celebrities, every individual serves as the perfect muse in influencing popular fashion. In the words of famous German fashion designer Wolfgang Joop, “Fashion is about Suspense, Surprise & Fantasy. It’s not about […]

Have you ever wondered why celebrities, actors and other artists get instantly noticed for their dressing style? And why not?! Their dressing style certainly stands out from the rest. For that look to come out, there’re skilled hands that work in the background. Right from makeup and garment selection to accessories, every element is assorted […]

Shyam Sunder Singh and Vidhisha Gujjar, Hamstech’s talented students earned a remarkable win at the Oppo Hindustan Times Fresh Face 2017 competition. In a fierce competition with wit, talent and performance dictating the who’s who at the event, the two spirited youngsters showcased the best of their talents. They won the cherished prize with the […]

The wedding season is never over in the Indian fashion scene. As for any other fashion trend, bridal fashion too just keeps on coming with new collections and styles to look out for. When thinking of bridal wear, it would mostly bring the ornate, red saree to mind. It’s still very much the cultural attire […]

India is the home for one of the most graceful and simplest feminine attire; the saree. Saree has been the part of Indian tradition since the earliest days of civilisation. The stupendous variety of saree designs in India inspires fashion enthusiasts and designers across the world. An amazing fact about saree is the number of […]

A creative job needs a label for itself and a platform to showcase the output. In any vertical of design like Fashion, Interior, Jewellery and other Computer Aided designs it is essential to withstand the competition in the market and make a remarkable impact. If fashion designing is to be talked about, India’s Fashion Domain […]

When you are bubbling with ideas to make your garments look beautiful, make a unique statement or simply be more stylish fabric painting design ideas come in handy.. It makes uninteresting garments come to life. The garment is your canvas and painting, the art with technique. Fabric painting design is all about the motifs you design, […]

The methods of visual merchandising have always been interesting and evolving. They prove that creative ideation and psychological conditioning has always been at the base of a successful strategy for harnessing a strong customer base. Visual merchandising is a pretty straightforward approach that invests highly in the obvious elements of influence; the senses. The psyche […]

Many students when the first walk the halls of a design school have only one aim in mind, to be a well-established designer. As a designer, your job is to design and bring life to your designs. It may be a dress, a piece of jewelry, sofa or a portrait shot, but the process is […]