Gardening has been a long standing influence on fashion. Finding its roots in the 1720s, this trend has paired itself seamlessly with how we dress up. From the Vivianne Westwood’s Gold label collection S/S 2016 to Alexander McQueen’s A/W 2012 collection, haute couture and horticulture go hand in hand. The magic relation between the two […]
Monsoons are not just to snuggle in with a hot cup of tea and pakoras, this season even brings out the seasonal creativity in all of us. In the creative context across domains of fashion designing, interior design, jewellery design and photography, monsoon is a special season that can be celebrated in style, with total […]
The methods of visual merchandising have always been interesting and evolving. They prove that creative ideation and psychological conditioning has always been at the base of a successful strategy for harnessing a strong customer base. Visual merchandising is a pretty straightforward approach that invests highly in the obvious elements of influence; the senses. The psyche […]
Gone are the days of boring mannequins displays in shop windows. Today, with the growing competition, many retailers have come up with innovative window displays ideas such as the use of neon lights, flashy colours, 3D installations, etc. The idea behind visual merchandising is to create visually appealing displays that lure customers to the store, […]
With inspirations all around us, it’s important to be open-minded and see the beauty around us to help fuel our creative designs. Nature has always been a popular source of inspiration followed by students at Hamstech Institute. From designing garments to making matching jewellery, to setting the theme of your house or photographing moments, nature […]
For garment manufacturers and fashion brands, riding the wave of a fashion life cycle time and again is an essential exercise. Creating trends, maintaining it and profiting from them is all a cyclic activity that keeps the fashion designers and marketers on their toes. The cyclic phenomenon of the rise and fall of a fashion […]
Educational site visits are one of the most powerful learning tools. Such exposures enable students to develop professional and interpersonal skills. Learning in a new environment adds value to the academic education of a student. Among the many educational institutes today in India, the Hamstech Institute of creative education has embedded new teaching-learning methodologies into […]
Every garment is uniquely designed keeping the wearer in mind. But there are few fundamentals that set specific directions when it comes to designing. As a designer, you have to visualise how to apply these principles. The principles of fashion design include Unity, Balance, Proportion, Emphasis and Rhythm. Fashion design is an elaborate field of study that […]
Creative courses, unlike others, cannot be taught with limitations. The goal of creative courses is to sharpen the skills of the students, provide them with real-time industry experience and to help them achieve their goals. One of the tools used to enhance this process is guest lectures from prominent international and national figures to motivate […]
Sustainable fashion is one of the most rapidly spreading movement in the fashion industry. the fast pace at which we all are consuming our natural resources is quite alarming, so much so that even top designers and production houses have decided to realign the manufacturing process starting from every stage. The growing trend has encouraged […]